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LeBron James and Luka Dončić demand Bron AI stop using their likenesses
A promotional video featured an AI-generated figure resembling James and photos of other NBA and NFL stars, according to a Telegram report.
NBA players LeBron James and Luka Dončić have sent formal demands to sports betting AI assistant Bron AI to stop using their likenesses in advertising, the iGamingNews Telegram channel reported.
The channel said Bron AI had released a promotional video featuring an AI-generated figure resembling James as its main character. The video also included photos of other NBA and NFL stars, including Dončić, according to the report.
In James’ demand, his lawyers described the alleged violation as particularly serious because the ad created the impression that he was involved in basketball betting, the channel reported. The lawyers said such involvement would violate NBA rules, according to the report.
The reported demands ask Bron AI to stop using the players’ likenesses in advertising. The Telegram report did not describe a response from Bron AI.
The iGamingNews report described Bron AI as an AI assistant for sports betting. It did not provide further details of the players’ demands.