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Sportradar adds rival esports suppliers to its Unified Odds Feed
Operators can select odds from DATA.BET, Esportsbull or GRID for individual game titles, subject to availability and commercial terms.
Sportradar has added three rival esports odds suppliers to its Unified Odds Feed, allowing gambling operators to select a provider for each game title through one integration.
The expansion makes odds from DATA.BET, Esportsbull and GRID available subject to commercial terms and availability, iGaming Business reported. Counter-Strike 2, Dota 2 and League of Legends are covered at launch, with VALORANT and Mobile Legends: Bang Bang due to follow.
The arrangement puts Sportradar in the role of distributor for competing suppliers that specialize in esports. Roman Garin, Sportradar's SVP of innovation, said providers bring different strengths and trading styles, and that the best choice can vary by title.
GRID offers its own odds product and has official data partnerships with publishers and organizers including Riot Games, Ubisoft and ESL FACEIT Group. Its CEO, Moritz Maurer, described the deal as “a huge step toward establishing a standard in the industry”.
DATA.BET said the partnership would bring its content to a wider audience, covering events ranging from major tournaments to lower-tier competitions.
Sportradar's 2025 integrity report flagged 34 suspicious esports matches out of around 100,000, according to Dot Esports. The IBIA separately recorded 15 esports alerts in the first quarter of 2026, up from four a year earlier, iGaming Business reported.
iGaming Business said it had asked Sportradar how its integrity services would monitor third-party esports odds and whether the model would expand beyond esports. The company had not responded when the outlet published its report.