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PURE eSports signs 12-month sponsorship with crypto casino CCC.io
The Latvian Counter-Strike 2 team began competing as PURE CCC.io on 9 November 2026. The deal makes CCC.io its exclusive crypto casino partner.
Latvian Counter-Strike 2 organization PURE eSports has signed a 12-month sponsorship with crypto casino and sportsbook CCC.io, with the team competing as PURE CCC.io from 9 November 2026.
CCC.io is the team's exclusive crypto casino partner under the agreement, The Gamblest reported. The company's branding will appear during competitive events, regular live streams and on the team's social channels.
The partnership also includes jointly created content for the team's 18+ community. PURE CCC.io will continue to compete in LAN events and recognized tournaments during the season.
CCC.io representative Earl Stanley said CCC eSports, the company's global esports brand, would support PURE's long-term goal of succeeding at a Major. PURE eSports CEO Martin Tanne cited the team's growth and its upcoming LAN events in welcoming the partnership.
The team's next event is ROG Journey Winter 2026, a LAN at BME Studios in Stockholm running from 30 November to 5 December. Its longer-term goal is to compete and succeed at a Counter-Strike 2 Major.