Belgian Gaming Commission investigates Eden Hazard over Stake promotions
The inquiry is examining whether the former soccer player’s social media promotions are directed at consumers in Belgium and meet age-restriction requirements.
Key points
- Belgium’s Gaming Commission is investigating Eden Hazard’s sponsorship deal with Stake.
- Stake named Hazard a brand ambassador in March.
- Hazard’s promotional posts lack age restrictions, according to GamblingNews.com.
- Authorities are examining whether the content targets consumers in Belgium.
Belgium’s Gaming Commission is investigating former Chelsea soccer player Eden Hazard over his sponsorship deal with online gambling site Stake, GamblingNews.com reported.
The inquiry is examining whether Hazard’s social media promotions are directed at consumers in Belgium and whether they meet requirements for restricting access by age. There is no suggestion that Hazard has acted improperly, according to the report.
A Belgian royal decree from 2023 requires influencers promoting products or services restricted to adults to ensure their content is age-gated. Hazard’s posts promoting Stake do not include such restrictions, GamblingNews.com reported.
His promotional content reaches an estimated 27 million followers worldwide, including a significant proportion in his native Belgium. Authorities are seeking to establish whether the content is specifically directed at Belgian consumers.
Stake named Hazard a brand ambassador in March. The former Belgium international left professional soccer in 2023. The investigation remains ongoing.
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