Super Group moves five gaming sites into Alberta’s regulated market
The Betway parent tested the transition with smaller brands before moving its larger sites. Alberta’s market launched on July 13.
Key points
- Super Group moved five sites into Alberta’s regulated iGaming market before Oct. 13.
- The company shifted Royal Vegas and Ruby Fortune first, then moved larger brands including Betway.
- Alberta allowed operators to keep unregulated sites active during a transition period.
- More than 50 licensed sites were active in Alberta at the time of the report.
Super Group moved five gaming sites from Alberta’s grey market into the Canadian province’s regulated iGaming market before the Oct. 13 transition deadline, CEO Neal Menashe and CFO Alinda van Wyk told Canadian Gaming Business.
The company, which owns the Betway sportsbook and Jackpot City casino brands, moved its sites in stages after Alberta’s regulated market launched on July 13. Operators were allowed to continue offering play on unregulated sites during the transition period.
Super Group first moved Royal Vegas and Ruby Fortune, using the smaller sites to test the process before transferring larger brands including Jackpot City and Betway. Its fifth licensed site is Spin. All five are also active in Ontario’s regulated market.
Menashe contrasted Alberta’s approach with Ontario’s launch of regulated commercial iGaming in 2022, when he said operators were not given the same opportunity to move brands gradually.
The difference with Alberta was they allowed us to stay on the dot-com sites and move brand by brand, with a set deadline.
Super Group initially registered to launch a sixth brand, Grizzly’s Quest, but dropped that plan to concentrate on its existing platforms, Canadian Gaming Business reported.
The move also required changes to gameplay. Alberta rules prohibit auto-play on regular online slots and require a three-second gap between virtual spins. Licensed operators face advertising limits, licensing fees and a tax of around 20% of gross gaming revenue.
More than 50 licensed sites were active in Alberta at the time of the report, compared with 22 when the market launched. Menashe said Super Group would resume marketing now that all five sites are operating under the provincial regime.
On a Nov. 4 earnings call, Menashe said Super Group’s revenue grew 10% across Canada and rose 15% in provinces outside Ontario and Alberta, supported by casino performance. The company also operates in several other provinces, some of which are exploring commercial iGaming regulation.
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